April built the infrastructure; May turned on the lights and walked the whole estate. The month opened with a full audit of every agency's CRM sub-account — and fixing what the audit surfaced.
Standardized Workflow Set — Rebuild
The voice integration got a refresh, and the reminder workflows that were doing quiet damage got contained.
Voice Agent
Voice Agent API — Refresh
Workflow Engine
Misfiring Reminder Workflows — Contained
The month's biggest theme: separate every agency's outreach sending identity from its transactional sending identity, so one can never poison the other.
Dedicated Sending Domains + Warmup
Outreach Pause — Reputation Protection
Sender Identity — White-Label Fix
A clear read on the health of every account's backend, feeding the systemic fixes rather than a pile of one-off tickets.
Backend Infrastructure Review
Infrastructure, then the audit
April was infrastructure — the deliverability, observability, and dashboard work that made the platform provable. May was the audit — turning on that new infrastructure, walking every account, and fixing the deliverability and workflow hygiene the light revealed. Correctness, then infrastructure, then the audit that proves the infrastructure was worth building.